Conquest & Loyalty Incentives Overview
When shopping for your next vehicle, it’s only natural that you want to get the most out of your hard-earned money. This means doing your research, comparing vehicles, and reviewing your financial situation to ensure that you’re making the right decision. Now that you’re ready to test drive your vehicle of choice and start negotiating your deal, we’d like to remind you of another great way you can save big on your next vehicle purchase.
While you may have heard them referred to by other names, conquest offers and loyalty programs are designed to reward your business. Competition among automakers remains fierce and brands are constantly vying for that coveted spot in your driveway or garage. Basil Family Dealerships has created this quick resource guide that covers both conquest and loyalty programs. You’ll learn what they are, the advantages of each, and how you may qualify for these exciting offers.
What is a Conquest Program?
Have you considered switching to a different brand of vehicle? If so, you’re the perfect candidate for a conquest incentive! As the name suggests, a conquest offer is made available to owners of competing brands to incentivize them to change brands. For example, Brand A is targeting owners of Brand B with exclusive cash savings. Lease offers are particularly competitive when it comes to conquest offers and these incentives often rotate from month to month. Car manufacturers know how valuable your business is and want to reward you for making the switch with conquest incentives. Best of all, conquest offers can typically be combined with other offers and incentives to maximize your savings.
Advantages
- Enjoy the variety and excitement of a new brand of vehicle
- Exclusive to a select group of owners of rival brands
- Save hundreds or even thousands of dollars
What is a Loyalty Program?
Essentially the opposite of a conquest program we mentioned previously, a loyalty incentive is designed to reward you for staying with the same brand when purchasing your next new vehicle. Since manufacturers understand just how valuable it is to have loyal customers, loyalty offers are an extra “thank you” for your business. Especially if you’re happy with your current brand of vehicle, check for available loyalty programs or loyalty offers when shopping for your next vehicle. On top of the outstanding savings, you’ll appreciate the familiarity that comes from driving the same brand of car that you’ve grown accustomed to.
Advantages
- Enjoy the familiarity of your current brand
- No need to shop around at different locations
- Save hundreds or even thousands of dollars
Conquest vs Loyalty – Which One is Best?
The short answer is that it depends! If you’re indifferent about switching to a different brand or staying loyal to your current brand, simply take a moment to compare current offers at any of our convenient locations at Basil Family Dealerships. Since both conquest and loyalty offers generally rotate on a monthly basis, you may find that one is higher than the other in a given month. Choose the option with the highest savings and make your next new vehicle purchase even more rewarding!
Our team at Basil Family Dealerships is standing by to help you choose the right conquest or loyalty incentive offer today. We look forward to helping you get behind the wheel of the vehicle you’ve always dreamed of.